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Ding and BFC Payments to Offer New Service to Redefine International Connectivity


Dubai, U.A.E - Ding, a global leader in mobile top-up services, is thrilled to announce that its services are now live on BFC Pay App, owned by BFC Payments, a subsidiary of BFC Group Holdings specializing in digital payment services which include global money transfers, mobile wallet, prepaid card and multi-currency cards. This exciting collaboration opens up new horizons in the realm of international connectivity.

Key Highlights of the Partnership

Exposure to BFC Pay’s Customer Base: Ding’s services extends the convenience of international mobile top-ups to BFC Pay's customer base that fosters stronger connections among families and friends separated by borders.

Powered by Payment International Enterprise (PIE): This service delivery is made possible through Ding's collaboration with Payment International Enterprise (PIE), a prominent fintech company in Bahrain. PIE’s platform has ensured a smooth and secure transfer of value-added services, prioritizing reliability for users. BFC Payments tied the hand with PIE and Ding to enable the service in their super app

Enhanced Connectivity for Expats: This collaboration significantly enhances the ability of BFC Pay app users to maintain a constant connection with their loved ones in their home countries, bridging the gap across borders.

Commenting on the partnership, Muhannad Hassan Managing Director, AMEA at Ding, stated, "We are delighted to be live on BFC Pay app, to empower their users with the ability to send international top-ups with ease. In today's interconnected world, staying connected with loved ones is more important than ever, and Ding is proud to facilitate this connection."

"PIE is dedicated to exceeding expectations, providing innovative and convenient services that ensure seamless connectivity to enhance our valued customers' experiences” emphasized Fawaz Ghazal, CEO at Payment International Enterprise. “Onboarding Ding as a service provider helps us expand our service portfolio to our partners. This empowers their customers to connect with loved ones."

According to Davis Parakal, General manager of BFC Payments, “We are committed to surpassing customer expectations by offering user-friendly superior services that ensure seamless connectivity. Incorporating international mobile top-ups to our portfolio of value-added services enables our customers to effortlessly stay in touch with their friends and family back home."

About Ding:

Ding is a global leader in mobile top-up services, offering a simple and secure way to send top-ups to loved ones anywhere in the world. With a commitment to connectivity, Ding provides millions of people with the means to stay connected to family and friends, enabling them to communicate, support each other, and seize opportunities. Ding's top-up solutions cover over 800 mobile operators across 170 countries.

About BFC Pay:

BFC Payments, the fintech subsidiary of BFC Group specializes in digital payment services which include global money transfers, mobile wallet, prepaid card and multi currency With a presence spanning over 140 branches across three countries, BFC Group is dedicated to providing convenient and secure financial solutions to its customers. In 2021, BFC Group successfully launched the BFC Pay SuperApp, which offers a digital wallet with many financial services and multiple prepaid card offerings.

About PIE:

PIE is one of the largest FinTech companies in the Kingdom of Bahrain and it is licensed by the Central Bank of Bahrain (CBB). The Company has many partnerships in the Kingdom of Bahrain with the aim of innovating more services for public institutions and key telecom operators. PIE offers Payment kiosks, gateways and acquiring services to all corporates and businesses.